John Lewis just sent John Lewis a huge #BustertheBoxer-themed thank you gift

Emma Haslett
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Move over, Buster the Boxer - this is 2016's real heart-warming story (Source: @johnlewis)

One of City A.M.'s favourite festive traditions is kicking back with a mince pie and scrolling through the tweets of Virgina computer science educator, father of four, social liberal, atheist and - crucially - "not a retail store", John Lewis.

For it is at this time of year Lewis, whose Twitter handle is @JohnLewis, is inundated with hundreds of tweets from well-meaning fans, all keen to compliment John Lewis (the department store) on that year's festive ad.

Instead of complaining, each year Lewis patiently responds to tweets with comments like this:

... and, er, this:

So far, there's been limited evidence John Lewis (the department store) appreciates Lewis' good humour as much as the rest of the internet does. Until now, that is:

Yes, John Lewis sent John Lewis a care package. And there was more:

If ever there was a time we needed heart-warming tales of corporate kindness, this is it. Although we are inclined to agree with John Lewis:

Haven't seen the Buster the Boxer ad yet? Watch below.

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