One of City A.M.'s favourite festive traditions is kicking back with a mince pie and scrolling through the tweets of Virgina computer science educator, father of four, social liberal, atheist and - crucially - "not a retail store", John Lewis.
For it is at this time of year Lewis, whose Twitter handle is @JohnLewis, is inundated with hundreds of tweets from well-meaning fans, all keen to compliment John Lewis (the department store) on that year's festive ad.
Instead of complaining, each year Lewis patiently responds to tweets with comments like this:
... and, er, this:
Yeah, you are! Wait, what? https://t.co/ehS4jRp73d— John Lewis (@johnlewis) November 12, 2016
So far, there's been limited evidence John Lewis (the department store) appreciates Lewis' good humour as much as the rest of the internet does. Until now, that is:
Yes, John Lewis sent John Lewis a care package. And there was more:
The package included a stuffed Buster, Sid, and Olivia from the ad, as well as Christmas crackers, ornaments, and wrapping paper! pic.twitter.com/YnP3QAwFX9— John Lewis (@johnlewis) November 15, 2016
If ever there was a time we needed heart-warming tales of corporate kindness, this is it. Although we are inclined to agree with John Lewis:
John Lewis agrees with John Lewis about John Lewis. https://t.co/KpCuxaWt45— John Lewis (@johnlewis) November 14, 2016
Haven't seen the Buster the Boxer ad yet? Watch below.