Amazon kicked off two weeks of Black Friday deals this morning, with offers on products from CDs (old school) to TVs, headphones and, er, loo roll.
For those sneaking in some early Christmas shopping while they're at work (we don't blame you), we'll list the best deals every day in the run-up to the annual sales bonanza.
Without further ado, here are nine of today's best deals:
1. Bluedio V Pro wireless headphones - 50 per cent off
Get ready for the iPhone 7 with a pair of wireless headphones. These ones are now £99.99, down from £199.99.
2. LG Ultra HD 49-inch TV - 43 per cent off
Home Alone is better when Macaulay Culkin's face is absolutely enormous. See those robbers' injuries in ultra-high definition, which gives four times the detail of full HD. Today it's priced at £515, down from £899.99.
3. Sony Bravia 55-inch Ultra HD Smart TV with Triluminos Display - 23 per cent off
If you're after something a little larger, this model from Sony's best-selling Bravia line was Netflix's recommended TV in 2016, and features Triluminos display for "lifelike colour". It's £889, down from £1,149.
4. LG SH6 All-in-1 sound bar - 48 per cent off
Why just see in high definition when you can hear in high definition too? LG's sound bar, designed to sit underneath your television, features audio enhancing technology to produce an "optimum sound mix based on what you are watching". Today it's on offer for £209.99, down from £399.99.
5. Leatherman Wave multi-tool - 29 per cent off
What to buy the manly man (or outdoorsy lady) in your life? Leatherman's multi-tools are the ultimate Swiss army knives. This version includes a serrated knife, a ruler, a diamond-coated file, a saw - and, of course, a lanyard ring. It's on offer for £69.99, down from £98.22.
6. Antler and Revelation suitcases - 50 per cent off
Business travellers (and family members thereof), take note: Antler's snazzy, brightly-coloured numbers will brighten up your travels. Or, if you're more serious, try Revelation's sombre black wheelies. All of them are on sale today, with prices starting at £23.40 and going up to £179.96.
7. Moleskines and Sharpies - 40 to 60 per cent off
8. Kenwood KMix mixer - 40 per cent off
Creating those home-made Christmas cakes/mince pies/stuffing balls is about to get much easier (and cheaper) with a KMix stand mixer. It's £256.17, down from £429.99.