Christmas adverts rated: Which retailer has made the best ad of 2016?

 
William Turvill
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Argos

A gang of multicoloured yetis on ice skates stealing unattended electrical items from a pleasant-looking neighbourhood. Does anything say ‘come and visit our store’ less?

★☆☆☆☆

Aldi

Good-looking food. But the poor carrot, Kevin, who we become attached to in this one-minute advert, is surely destined to meet an unfortunate ending.

★★★☆☆

Ebay

Definitely one for the millennials. Everyone else, likely alienated.

★★☆☆☆

Asda

A simple and amusing set of short adverts likely to create some chuckles over the next couple of months.

★★★☆☆

Morrisons

Very average.

★★☆☆☆

House of Fraser

Unfestive. Probably appealing to those too trendy for tinsel.

★☆☆☆☆

Tesco

Credit deserved for acknowledging that supermarkets get too excited too soon about Christmas. But also quite depressing.

★☆☆☆☆

Barbour

Excellent. As long as you’re a fan of the Snowman.

★★★★☆

Marks & Spencer

Heartwarming story about Mrs Claus. (Read our full review here.)

★★★★☆

John Lewis

Most hotly-anticipated advert of the year lives up to expectation. Not the greatest John Lewis has produced, though. (Read our full review here.)

★★★★☆

Fake John Lewis advert

Probably the Christmas advert of 2016. Sorry, John Lewis.

★★★★★

City AM What's your favourite Christmas advert of 2016 so far?