Hot on the heels of John Lewis' Buster the Boxer, Marks & Spencer has let its 2016 Christmas advert free this evening.
The three-minute video featured for the first time on TV during Channel 4's Gogglebox.
It tells the story of six-year-old Jake, who writes to ask Father Christmas' wife, Mrs Claus, to ask for some shoes for his sister, Anna, to replace a pair ruined by his dog, Tiger.
Using first a snow jet ski and then a helicopter, Mrs Claus, played by Janet McTeer, travels to London to deliver a pair of sparkly red shoes.
The film was created by RKCR/ Y&R and directed by Oscar-winning Tom Hooper, with the music composed by Rachel Portman.
Read our review of the ad here - or, if you want to make your own mind up, watch the video in full below: