Most people are enjoying this year's John Lewis Christmas advert. A few aren't

William Turvill
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John Lewis's 2016 Christmas advert went live today

The John Lewis Christmas advert has landed. And, predictably, the majority of Twitter luvvies are loving it – despite serious plot holes exposed by City A.M.

Launching a day after Donald Trump won the race to the White House, the retailer’s customer director Craig Inglis said: “2016 has certainly been quite a year, so we hope our advert will make people smile.”

Read more: Heartwarming and full of plot holes: Our review of John Lewis' Christmas ad

City AM What do you think of this year's John Lewis Christmas advert?

In all honesty, sifting through hundreds of #BusterTheBoxer tweets, the general reaction has been positive.

But, for fun, here are some of the more cynical comments mixed in with the positives:

Read more: #BustertheBoxer: Watch this year's John Lewis Christmas ad