Fans of the popular nutty, triangle-shaped chocolate bar Toblerone are bitterly disappointed after the company revealed a change to its design.
Mondelez International, who makes the product, has increased the gaps between the triangles to reduce the weight of two of its bars in the UK.
This is not OK, fans say.
This tragedy has not gone unnoticed by lovers of the chocolate bar this morning. Here are some of the best comments and reactions.
And then they came for the Toblerones, and I did nothing because I was not a Toblerone... https://t.co/5X4IrEWxb0— James O'Brien (@mrjamesob) November 8, 2016
For once, kudos to Katie Hopkins.
Toblerone. Your cost cutting is about as subtle as me. pic.twitter.com/m5b93Pd5sF— Katie Hopkins (@KTHopkins) November 8, 2016
We totally agree.
America. We voted for the angry, short term, blame-game option. NOW LOOK AT OUR TOBLERONE. pic.twitter.com/4ak6wDDxcz— Daniel Hardcastle (@DanNerdCubed) November 8, 2016
Stephen Mason said: "I'm afraid that this is going the way of Cadbury Creme Egg and off my seasonal treat list as I will forever be disappointed."
The sunlit uplands. pic.twitter.com/zHts0MR4KS— Jo Maugham QC (@JolyonMaugham) November 8, 2016
First Brexit & Now This— Ricky Gervais (@rickygervais) November 8, 2016
Toblerone triangle change upsets fans https://t.co/u8vitSVUu0
Cathy White added: "It looks dreadful. Think you should've reduced the length and kept the chunky triangles."
But who will?!
That's it. I'm done. I don't recognise this country any more https://t.co/uZpPJs8k3P— Stephen Mangan (@StephenMangan) November 8, 2016
Neither do we, Stephen. Neither do we...