London’s most iconic department stores are unveiling their festive window displays: Here’s what’s on show so far

Nina Edy
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London's Department Stores And Their Christmas Windows
Harrods collaborated with Burberry for their Christmas campaign this year (Source: Getty)

It’s beginning to look a lot like Christmas, and that can only mean one thing - London’s most iconic department stores are unveiling their festive window displays.

Here’s what’s been on show so far:

Fortnum and Mason:

Looking to deliver a Christmas message with a higher purpose than simple commercial gain, Fortnum & Mason have gone with a campaign they’ve called ‘Together We’re Merrier’.

The displays include a series of nine stories detailing the partnerships of classic arch-enemies with charming outcomes, to celebrates the importance of togetherness this Christmas.


Harrods has teamed up with Burberry for this year’s campaign, titled A Very British Fairy Tale, which tells the story of two children on an enchanting adventure through a snow-swept English country house.

The display takes over the store’s 29 windows with flying cars, floating bathtubs and secret passageways. To bring the the tale to life, visitors can interact with a sensory window using a motion sensor, through which they can experiment with the lighting and music.


Giving you that fuzzy Christmas feeling, Selfridges has gone with a “Santa getting up to all sorts of magical mischief” theme in its world-famous windows this Christmas.

Santa’s suits, featured in five windows each took 193 hours to make, and 90 mirrored disco balls were used in the making of these windows. Naturally, all the products you see in the windows are available to buy at Selfridges.



Liberty and the Royal Ballet take you on an enchanting journey in scenes from The Nutcracker. For the first time, Liberty's windows will feature no merchandise, and will instead be devoted to The Nutcracker's characteristic Christmas style.

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