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Watch: These are the 10 most-loved Christmas adverts of all time

Emma Haslett
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A still from John Lewis' 2014 Christmas ad showing a small boy laughing at a penguin
John Lewis features heavily, natch (Source: John Lewis)

Rejoice, for 'tis the season to weep at schmaltzy Christmas ads, as retailers begin to launch festive offerings next week.

To get you in the mood, video ad tech company Unruly has put together the definitive list of the most-shared (and therefore most loved) Christmas ads of all time.

At number one is an ad which shocked viewers by turning traditional Christmas themes on their head with its tale of a grandfather who, um, fakes his own death to bring his family together. Whatever it takes, we guess...

In the meantime, here's our roundup of all the rumours about this year's Christmas ad.

Without further ado:

1. Edeka: #Heimkommen (2015)

2. Universal: Minions Go Caroling (2014)

3. WestJet: Real-time Giving (2013)

4. Kmart: Show Your Joe (2013)

5. John Lewis: Man on the Moon (2015)

6. John Lewis: The Bear and the Hare (2013)

7. Sainsbury's: Mog's Christmas Calamity (2015)

8. John Lewis: Monty the Penguin (2014)

9. Sainsbury's: Christmas is for sharing (2014)

10. NBA: Jingle Hoops

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