Twitter is ploughing on into the world of virtual reality, though it faced a small setback today after announcing it had fired its new head of VR (roughly 48 hours after he started his new job).
A Silicon Valley tech entrepreneur, Gregory Gopman, had joined the struggling social network to work on a nascent team charged with exploring virtual reality and augmented reality.
But a rant about San Francisco's homeless population was dredged up by TechCrunch and he was promptly sacked from his position. Gopman said in a Facebook post: "Anddd I’m fired. Thanks TechCrunch."
Twitter hired former Apple designer Alessandro Sabatelli as its head of VR and AR at the start of the year and the push ahead into VR builds upon the strategy of returned chief executive Jack Dorsey to focus on live video.
Since then the social network has signed a deal to stream NFL football, which drew more than 2m viewers, and will live stream video from election night of the US Presidential campaign with Buzzfeed.
The Twitter VR team sits within its Cortex engineering arm, which also recently added expertise in artificial intelligence after acquiring British startup Magic Pony earlier in the year. It's expertise is in applying machine learning to speed up video streaming.
Facebook's own live video streaming efforts have helped propel the company's success. It has also made headway with VR-lite 360 video while it has its own VR hardware capabilities with Oculus.
Dorsey's video push has not yet spurred the turnaround investors were hoping for, however. Salesforce, the most likely company to buy it up, last week ruled out making an offer, saying it "wasn't the right fit".