First came the threat to Middle England’s free coffee – and now this.
Waitrose has angered customers by announcing plans to increase the amount of money they have to spend before getting a free newspaper.
That’s right – from 1 November, loyalty card members will have to spend £10, rather than the current £5, to be given a free copy of the Times, Telegraph, Guardian, Mail or Sun on a weekday. Customers already have to spend £10 to get a free weekend paper.
The move comes just days after it emerged that some of the supermarket's stores will require customers to actually BUY something in order to get a free coffee or tea.
It would be fair to say that some, at least some on social media, have taken the news badly.
Others were more philosophical.
If only there was a free newspaper, preferably focusing on business news, distributed around the London area on weekday mornings to make up for this disaster. If only.
Like any business, we regularly review promotions to ensure we balance providing value for our customers with a return on our investment. We are still the only supermarket where if you buy a selected newspaper you will receive money off the rest of your shopping.