Asos reports soaring sales despite fashion industry woes

William Turvill
Follow William
Teen Vogue's Fashion's Night Out Block Event
Asos's retail sales were up 26 per cent to £1.4bn (Source: Getty)

Online fashion giant Asos has reported soaring sales despite the widespread struggles of the fashion industry.

The figures

Retail sales came in at £1.4bn, up 26 per cent, in the year to 31 August, with £603.8m coming from the UK.

Read more: Asos set to bag a Brexit win this week

Pre-tax profit for the year came in at £32.7m, down 31 per cent.

Profits were hit by several “one-off” costs, such as the discontinuation of its in-country China operation, totalling £6.5m.

On an underlying basis, Asos said its profits were up 37 per cent to £63.7m.

Why it’s interesting

Asos’s results were released on the same morning Burberry reported a four per cent decline in revenue in the six months to 30 September.

The fashion industry as a whole is on its steepest decline for seven years, according to new data from Kantar Worldpanel, released yesterday.

Some £700m has been wiped off the value of the UK market since last year, the report found.

Asos said it was “looking forward… with confidence”, however. “We expect growth in sales to remain in the previously guided range of 20 per cent to 25 per cent.”

Read more: ASOS says "it isn't very practical" to run a warehouse like the Victorians

What the company said

Chief executive Nick Beighton:

I'm pleased with progress in the business. The strength of these results reflects our unwavering focus on delivering great customer experience, supported by rigorous execution of our investments. We continue to target our growth opportunities, so we're accelerating investment in both logistics and technology. The pace at Asos is continuing in the new financial year, which we are looking forward to with confidence.

Related articles