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Pepsi set to suck the sugar out of its drinks

Billy Bambrough
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Soft drink giants have been under pressure from health campaigners
Soft drink giants have been under pressure from health campaigners (Source: Getty)

​One of the world’s biggest soft drink producers Pepsi has set itself targets to reduce the amount of sugar in its drinks.

The move is part of plans to try and tackle a range of issues, from obesity to climate change. By 2025 Pepsi wants more than 60 per cent of its drinks to have 100 calories or fewer from added sugar per 340 millilitre serving, up from a 40 per cent share now.

Soft drink manufacturers have come under pressure around the world recently from health experts and governments, who blame them for fuelling obesity and diabetes epidemics.

Earlier this year the UK announced plans to introduce a new sugar levy on the soft drinks industry to combat obesity, while Portugal will introduce a sugar tax on soft drinks next year which is expected to raise €80m (£72m) for the public health service, it was announced last week.

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