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Dyson sales soar to £1.7bn as Asia Pacific growth booms

Jessica Morris
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The Dyson Supersonic Hair Dryer Launch Event
Sir James Dyson was a prominent Brexiteer (Source: Getty)

Strong growth in the Asia-Pacific region helped propel manufacturer Dyson's sales last year.

The company's sales rose 26 per cent to £1.7bn in 2015 partly due to demand for its purifiers and humidifiers in Asia. The company's profits also rose 19 per cent to £448m.

Asia Pacific grew 70 per cent during this period, while Europe swelled 38 per cent. Its most profitable market, the Americas, grew 25 per cent, while Great Britain and Ireland added 23 per cent.

Max Conze, chief executive of Dyson, said: "2015 was an exceptional year of growth across Asia and Europe, which proves people across the world want better technology.

He added that this year "is gearing up to be a transformational one as we launch more exciting and more intelligent proprietary technology."

Sir James Dyson was a prominent Brexiteer who said that remaining in the EU would be an "act of self-harm" in the run up to the vote.

He has since called for the UK to leave the EU Single Market. Dyson believes this would allow Britain to determine its future, its own laws and agree trade deals with other countries.

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