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Skinny Prosecco could be coming to a supermarket near you in 2017

Francesca Washtell
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Those who love both prosecco and their waistlines will have something to raise a glass to today as a diet version of the UK's favourite bubbly could be about to go mainstream.

British luxury drinks group Thomson & Scott launched its low-calorie, low-sugar Skinny Prosecco in April in a number of high-end stores including Selfridges (where it immediately generated a waiting list) and Harvey Nichols.

The healthy prosecco is made from grapes grown in the foothills of the Dolomites, in Italy's Prosecco region, and contains around seven grams of sugar per litre and 67 calories per glass - significantly less than the 12 to 17 grams of sugar per litre that a glass of ordinary fizz offers.

Read more: Drink up quick: A Prosecco shortage could be coming

At a price of £17.99 per bottle, it's also pretty affordable.

Skinny Prosecco has now proven to be so popular the company is reportedly in talks with the UK's biggest supermarkets to make it available nationwide.

At the end of last month, Italian restaurant chain put Skinny Prosecco on its autumn-winter menu at nearly all of its UK restaurants.

Read more: Italians worry the UK might buy less prosecco in the wake of the Brexit vote

"Our common commitment to transparency in food and drink makes us a natural fit for the millennial customers who want less sugar in their lives but don't want to compromise on taste," Amanda Thomson, chief executive of Thomson & Scott, said at the launch of Skinny Prosecco in Zizzi.

"It’s great to see another brand providing choices for what to drink as well as what to eat."

Although prosecco began outselling champagne last year, the Italian fizz also faces stiff competition from the increasingly popular tipple of English sparkling wine.

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