Messaging startup Snapchat has announced plans to change its name to Snap Inc., reflecting its move into other products.
"We decided to drop the “chat” and go with Snap Inc!," it said in a statement today.
It coincides with the release of its first hardware product Spectacles — sunglasses that can record up to 30 second videos at a time and will go on sale later this year priced at $130 (£100).
When we were just getting started it made sense to name our company Snapchat Inc., because Snapchat was our only product! Now that we are developing other products, like Spectacles, we need a name that goes beyond just one product – but doesn’t lose the familiarity and fun of our team and brand.
Changing our name also has another benefit: when you search for our products it will be easier to find relevant product information rather than boring company information or financial analysis. You can search Snapchat or Spectacles for the fun stuff and leave Snap Inc. for the Wall Street crowd :)
We hope that this change will improve your experience with Snapchat and Spectacles, and create a structure that allows us to continue making great new products for you and your friends!