The newest iPhone has been released and, predictably, everyone is going crazy for it. Well, almost.
Apple outlets throughout the world have been swamped by eager customers - with some saying they have queued since yesterday to get their hands on Apple's newest smartphone.
But London's response has been rather limp, by comparison. This morning Reporters gathered outside the Covent Garden Apple store to watch iPhone-crazed customers rush in for their goods - but only around 40 turned up.
It's perhaps not surprising. Apple's store in Covent Garden has said nobody will be able to buy an iPhone instore because they've run out, the Regents Street store is closed for refurbishment, and the capital is drowning in torrential rain.
The city has been moving at a slugglish pace this morning after a train derailed at Watford Junction and South West Trains said flooding would disrupt services from Woking station (more details here).
Meanwhile, in Tokyo, people are parked outside Apple stores with camping gear hugging posters of Steve Jobs. In Hong Kong, customers are leaving stores and selling the iPhones on to dealers at a profit.
In Sydney, Apple fans queued for two days to be the first to get an iPhone 7.
and the craziness begins with peeps camping out in front of Sydney Apple Store to throw $1200 at an iPhone 7 mañana pic.twitter.com/REMycfHvEI— Will Willitts (@WillWillAFR) September 15, 2016
Five students had wanted to take home 10 iPhone Plus models. But, their dreams were shattered when they realised the phones had sold out.
Apple said on Wednesday that the iPhone 7 Plus (the larger version of the new jet black model) will not be available in stores - but customers will be able to place an order for it online.