News reaches the Capitalist that the newspaper group’s shop – retailer of T-shirts with slogans such as “48%er”, “I’m the one the Daily Mail warned you about” and, alongside a picture of Jeremy Corbyn, “Old Labour New Start” – is to close next month.
The online store also sells bags, hoodies, mugs and Guardian memorabilia.
The closure comes shortly after Guardian Media Group abandoned plans to develop a 30,000 square foot events “shed” in the King’s Cross area earlier this year.
The newspaper group also recently closed its pop-up cafe, #guardiancoffee, which it opened in Shoreditch’s Box Park in 2013 with the intention of bringing “open journalism to life in East London”.
The Capitalist eagerly awaits the next big venture from the Guardian.
A spokesman confirmed the 6 October closure, and said: "As part of our three-year business plan we are restructuring some areas of the business. This includes closing the Guardian Shop to focus on core business propositions."