First the coffee shop, then the events shed, and now this: The Guardian closes its T-shirt business

William Turvill
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The Guardian reported losses of £173m in the last financial year (Source: Getty)

Another month, another abandoned venture at the Guardian.

News reaches the Capitalist that the newspaper group’s shop – retailer of T-shirts with slogans such as “48%er”, “I’m the one the Daily Mail warned you about” and, alongside a picture of Jeremy Corbyn, “Old Labour New Start” – is to close next month.

The online store also sells bags, hoodies, mugs and Guardian memorabilia.

Read more: Guardian publisher and private equity house sell £200m shares in media firm

The closure comes shortly after Guardian Media Group abandoned plans to develop a 30,000 square foot events “shed” in the King’s Cross area earlier this year.

The newspaper group also recently closed its pop-up cafe, #guardiancoffee, which it opened in Shoreditch’s Box Park in 2013 with the intention of bringing “open journalism to life in East London”.

Read more: Guardian newspaper losses accelerate amid industry's advertising struggles

The Capitalist eagerly awaits the next big venture from the Guardian.

A spokesman confirmed the 6 October closure, and said: "As part of our three-year business plan we are restructuring some areas of the business. This includes closing the Guardian Shop to focus on core business propositions."

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