The Union Jack radio station, which promises to celebrate British artists, will go live at 11am today.
The station is launching with a promise of “no irritating radio deejays and less interruptions”, but will feature the voice of Paul Darrows, who played Kerr Avon in Blake’s 7.
Union Jack promises to be a fully interactive national DAB+ station, available to stream live at unionjack.co.uk, via RadioPlayer and on an app.
Listeners will be in control of what the station plays, with tracks pushed up and down a playlist in a votes system.
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The station has been founded by co-chief executives Donnach O’Driscoll and Ian Walker, along with Clive Dickens. They also run local radio brand Jack FM.
UK commercial national radio is over dominated by three companies and it’s time for a complete shake up. Our team has already created two of the most successful radio brands in the last ten years and we know all great things come along in threes.