User engagement, including review uploads and searches, on the world’s most downloaded wine app, Vivino, for English sparkling beverages grew by 32 per cent in June, 17 per cent in July and 17.5 per cent in August.
English sparkling wine is also taking some of champagne’s share as the country’s most popular bubbly.
Although champagne still accounted for 51.57 per cent of total sparkling consumption in the UK in August 2016, this was a fall from 55.12 per cent in August 2015, Vivino said.
Overall sparkling wine sales in the UK have fizzed in the last five years, as the amount on sale has nearly doubled.
The eruption in demand for champagne and cheaper alternatives such as prosecco has also helped drive the English wine industry.
Read more: How Nyetimber put English wines on the map