Theresa May is seeking to build on a Brexit tourism boost with a £40m investment fund designed to lure visitors tempted by the slump in sterling.
Towns and cities across England will benefit from new funding, with cash targeted on the UK's cultural and sporting assets.
The first recipients of funding will include a coastal path project, a self-guided holiday app and a golfing tour provider.
May said: “The British people’s decision to leave the European Union creates real opportunities for growth and we will work in close partnership with the tourism industry, to ensure it continues to thrive as negotiations on the UK’s exit progress.
“We are making it easier for visitors to travel beyond London and experience all of the world-class attractions the UK has to offer, to make sure the benefits of this thriving industry are felt by the many and not the few.”
The government has also published a new Tourism Action plan, which includes policies to boost the industry, such as tweaks to licensing regimes for B&Bs and new rail tourism offers.
2015 saw 36m overseas visitors coming to the UK, spending a total of £22.1bn