CityFibre – a broadband infrastructure challenger – has named Hull as its city for expansion, partnering with Hull-based telecoms company, Pure Broadband.
The new network, which spans 62km across Hull, is expected to give a boost to broadband competition in the area.
Comparison site Moneysupermarket.com does not currently list any broadband deals available in the Hull area, as it's served solely and almost entirely by Kingston Communications.
Read more: Broadband is the lifeblood of business
Hull now joins Peterborough, Coventry, York, Aberdeen, Edinburgh and Glasgow in CityFibre's Gigabit City initiative to bring faster internet speeds to cities across the UK.
Rob Hamlin, commercial director at CityFibre said:
We’re delighted to be able to offer world-class digital infrastructure to cities like Hull, who have historically had extremely slow broadband speeds.
By working with Pure Broadband, businesses in Hull can now capitalise on gigabit speed internet connectivity to compete and succeed in a digital world.
CityFibre has already installed fibre connections to mobile masts throughout Hull, upgrading the majority of the city’s mobile traffic to 4G.
This project led to an increase in mobile internet use on Three’s network in the city by 380 per cent.
Adrian Bolster, managing director of Pure Broadband, said:
Purebroadband has operated in Hull since 2009 and our mission is to provide our customers with exceptional service levels and cost effective, reliable products. Our new gigabit, fibre only products are driven by our passion for our city and our belief that Hull businesses deserve the best.
Hull is currently one of the worst cities in the UK for broadband.
Earlier this year price comparison service uSwitch published a list of download speeds actually achievable in 42 towns and cities.
According to uSwitch Hull is almost three times slower than the fastest UK broadband town Middlesborough, with an average download speed of 12.4 Mbps.
What you need to know