That's right, he's launching a lingerie line.
Stringfellows Collection will be on sale online for baffled boyfriends and present-stressed husbands before Christmas, though he has said he's also considering opening a store in central London that would also sell clothing by different designers.
"People have seen the value of branding. Up until now, I haven't really used Stringfellows as a brand name, so now I'm going to do that," Stringfellow told the Evening Standard.
His largest gentleman's club, Angels in Soho, will close next week, though he has also said he plans to open a nationwide chain of new "glamour bars" and a casino.
One thing at a time, maybe, Peter?
What you need to know