This seaside resort has benefited the most from the UK's staycation boom this summer

 
Francesca Washtell
Follow Francesca
Temperatures Soar As UK Heatwave Returns
Brighton beach was a draw for inbound tourists (Source: Getty)

Britain's most famous seaside resorts benefitted from the booming trend in staycations this summer, according to research from Epos Now, as they were bolstered by the fall in the pound after June's Brexit vote.


Brighton topped the bucket and spade charts, with a 12.8 per cent revenue rise recorded by hospitality businesses between 17 July to 17 August compared to the same period in 2015.

In the survey of 320 hospitality firms across the UK, Southend received the second highest sales increase at 9.1 per cent, while bars, pubs and cafes in Newquay, Cornwall, posted an 8.9 per cent revenue rise.

TOP TEN BOOSTED SEASIDE RESORTS

1. Brighton – 12.8 per cent


2. Southend – 9.1 per cent

3. Newquay – 8.9 per cent

4. Scarborough – 7.0 per cent

5. Torquay – 6.5 per cent

6. Blackpool – 4.2 per cent

7. Skegness – 4.1 per cent

8. Bournemouth – 3.1 per cent

9. Llandudno – 2.3 per cent

10. Great Yarmouth – 1.2 per cent

Scarborough and Torquay trailed in fourth and fifth place, with sales growth of seven and 6.5 per cent respectively.

Read more: Why taking a holiday is vital to productivity

"It’s unsurprising to see sales increase in British holiday resorts this year considering the events in Europe," said Jacyn Heavens, chief executive of Epos Now.

"It’s important that businesses are able to manage this substantial growth by monitoring stock levels and keep a close eye on their takings, especially during the summer season."

While Epos Now connected the rise to staycations, it could also be a sign that the UK has welcomed more tourists from overseas.

As a trend, staycations have already been on the rise for several years. In 2015, less than half of people in the UK were due to travel to other countries, instead choosing to holiday at home in Britain's milder climes.

The domestic tourism sector has also been pegged as one of the first segments of the economy to benefit from the Brexit vote, according to Begbies Traynor.

What you need to know

  1. Peter Stringfellow in his own words: The king of London's nightlife on Theresa May and making money
  2. The shareholders are revolting: Bosses really have received a bloody nose over bonuses this year
  3. Lloyd's of Hong Kong? Insurance boss threatens to quit the City

Related articles