Travel guide digital disrupter celebrates £1m in seed funding

William Turvill
Follow William
Greek Government Look Set To Default On Crucial Debt Repayment
Pearlshare was founded by former Olympic skier Michael Liebreich, James O’Day and Oliver Brooks (Source: Getty)

A digital platform that allows experts to build and share personalised travel guides is celebrating reaching £1m in seed funding.

Pearlshare now boasts the support of a number of angel investors, including early-stage backers of firms such as LinkedIn, LoveFilm and Wonga.

Read more: Digital disruption comes to TV production with new online "stock market"

Its aim is to take up part of the $13bn travel information market, which is made up of TripAdvisor, Conde Nast, Time Out, Lonely Planet and others.

The startup was founded in 2014 by chairman Michael Liebreich – a former Olympic skier who sold his last business, New Energy Finance, to Bloomberg in 2009 – James O’Day and Oliver Brooks.

Read more: London is Europe's best city for startup funding

Liebreich, who also founded IfYouTravel, which later became, said: “We are honoured by the vote of confidence by our seed investors.

“The travel and leisure information space is a $13bn market and it’s ripe for disruption, as demonstrated by the IPO of Time Out and the acquisition of Vurb.”