William Hill's share price has shot up the day after Rank Group and 888 Holdings gave up on their pursuit of the bookmaker.
Shares are currently up by 3.1 per cent to 312.5p per share, after having risen as much as 5.1 per cent as trading opened.
And more good news: 888 Holdings' share price is also up 3.17 per cent. Rank Group's share price is also up 2.53 per cent.
The consortium formed by Grosvenor Casinos operator Rank and online giant 888 Holdings previously submitted two bids for the high street gambling stalwart, which were both promptly rejected.
Rank and 888 had proposed a three-way tie-up in which the two companies would merge to form a new company called Bidco and contemporaneously acquire William Hill.