Pollster Yougov says it has been boosted by a fall in the value of sterling

Mark Sands
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Yougov says it has benefited from the depreciation in the pound since the UK voted to leave the EU (Source: Getty)

Polling giant Yougov has raised hopes for its performance for the year to 31 July with an update saying it has benefited from a drop in the pound.

In a pre-close trading statement today, Yougov said that it now expected full year results to be ahead of the board's expectations.

“Revenue from the US and Middle East markets has grown strongly with the Company also benefiting from the appreciation of their currencies against sterling over the past year,” Yougov said.

Read More: YouGov: Why you should still trust our research

It comes despite repeated questions over the effectiveness of polling in the UK. Last year's General Election polls predicted an extremely tight result, most likely a coalition government, right up until the final exit poll on election night predicted a Conservative majority.

Similarly, the final weeks of polling ahead of the European referendum regularly predicted a Remain vote before the UK backed Brexit.

Yougov is expected to report its full year results in October.

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