SodaStream’s sales fizz after brand overhaul

 
Billy Bambrough
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Scarlett Johansson SodaStream Partnership
Scarlett Johansson became a Sodastream brand ambassador in 2014, leaving Oxfam to work for the company (Source: Getty)

Sodastream – an Israeli company which makes home carbonating devices – is sparkling after working to reposition its brand.

The company has shifted away from sugary drinks and into sparkling water as consumers turn towards healthier food and drinks.

Sodastream’s net income bubbled up to $7.8m, or 37 cents a share, from $3.5m in the second quarter of 2015.

Revenue climbed to $119.2m, pushed 19 per cent higher by increased demand from Germany, Canada, Japan, France, and South Korea.

The results blew expectations out of the water, with a poll of Thomson Reuters analysts forecasting earnings per share of 21 cents on revenue of $105.7m.

“Our work repositioning the Sodastream brand around sparkling water and effectively communicating the compelling benefits of our home carbonation system helped drive double digit revenue growth in each of our four geographic regions,” said chief executive Daniel Birnbaum.

SodaStream stock has climbed 72 per cent in the year-to-date as the company’s turnaround takes hold.

In the company’s largest region by revenue – western Europe – revenue rose 14 per cent to $74.7m.

In the Americas sales climbed by 13 per cent over the quarter to $26m.

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