Celebrity chef, restaurateur and food campaigner Jamie Oliver may be a dedicated businessman, but he's probably a little too wedded to his career if his wishes for his body after he dies are anything to go by.
Oliver told Weekend magazine he wants to give his funeral a "culinary feel", which will involve being cremated in a wood-burning oven - the type that is traditionally used to cook pizzas in.
"Jamie Cullum would sing Bon Jovi's Livin' On A Prayer, then I'd be burnt in a wood oven," Oliver said. "I've got to keep it culinary."
Read more: Jamie Oliver gets bitter about sugar
Oliver, who has become an anti-obesity and children's healthy eating campaigner, welcomed the government's surprise sugar levy announced in the March Budget.
His burgeoning restaurant empire, which includes Jamie's Italian and Jamie Oliver's Diner, was in buyout talks last summer with private equity group 3i for a sale worth a reported £200m, though these did not result in a sale.