The Pokemon Go effect? This startup powering AR and VR has landed millions

Lynsey Barber
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Popularity Of Nintendo's New Augmented Reality Game Pokemon Go Drives Company Stock Up
Augmented reaility has broken out into the mainstream with Pokemon Go (Source: Getty)

Unity Technologies, a developer engine behind the hugely popular Pokemon Go mobile game, has landed millions of pounds in new funding from top venture capital investors.

Unity is popular for traditional games development and is increasingly used by creators of virtual and augmented reality content, including the majority made for Facebook's Oculus and Samsung's Gear VR.

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The $181m (£137m) series C round was led by DFJ Growth and included China's sovereign wealth fund, Chinese VC firm FreeS Fund, Thrive Capital and Max Levchin.

"Unity is poised to accelerate the advance of AR/VR with their unique ‘write once/ publish many’ engine which allows studios to easily support all hardware platforms without having to attempt to choose a winner," said DFJ Growth partner Barry Schuler.

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Games which are created using Unity can easily be published across platforms, from Apple iOS and Android on mobile to Xbox and Playstation, as well as 3D and virtual reality.

The latest investment brings total funding of the 10-year-old San Francisco-based company to nearly $200m, reportedly valuing the firm at more than $1bn, taking it into unicorn territory.

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