Both Andy Murray and Milos Raonic can pocket the biggest prize of their career to date with victory in the Wimbledon men's singles final today.
This year's champion will receive £2m, making it the richest men's final in the competition's history.
The loser gets to console himself with a £1m pay cheque — the first time the All England Club has offered the runner-up a seven figure consolation prize.
Murray is bidding for his second Wimbledon title and third grand slam title in his 11th major final.
Conversely, Canadian Raonic is competing in his first ever grand slam final.
Since Murray earned £1.6m for winning Wimbledon three years ago, the value of the prize has increased by 25 per cent, making it the most generous tournament in tennis after the US Open which awarded last year's winners Novak Djokovic and Flavia Pennetta the equivalent of £2.1m each.
Murray has had the edge on Raonic in previous meetings, winning six of nine contests and not losing for over two years.
Should the Scot increase that dominant record with another victory on Centre Court, he will boost his career prize money earnings to $49.3m (£38.1m).
Read more: Wimbledon prize money full breakdown
Murray adds to his earnings with a number of lucrative endorsements including a four-year deal with Under Armour thought to be worth £15m, as well as partnerships with Standard Life and racket manufacturer Head.
Meanwhile Raonic, four years Murray's junior at 25 years old, had earned $10.7m on the court ahead of this year's championship.
He has a lifetime partnership deal with main sponsor New Balance and endorsement deals with Rogers, Rolex, Canada Goose, Wilson racket manufacturer and Aviva Canada insurance.
The world No7 also supplements his income with a number of stock investments and small businesses.