London sponsorship firm Sports Revolution signed up for Real Madrid and Barcelona basketball league

Joe Hall
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Both football giants Real Madrid and Barcelona have basketball teams too (Source: Getty)

London-based digital marketing agency Sports Revolution has expanded its international operations after agreeing a partnership with Euroleague, the pan-European basketball league.

Sports Revolution will be responsible for implementing the sponsorship from Greek food brand Chipita which is sold over Euroleague's key markets including Russia, Greece,Turkey and Serbia where crowds over 20,000 people watch games live.

Football clubs such as Fenerbahce, Barcelona, Real Madrid and CSKA Moscow all have representative teams in Euroleague which claims to have reached a worldwide audience of 2bn last season.

Read more: "Basketball has all the attributes to be Britain's true second sport"

Sports Revolution, who work with rights holders and brands to maximise the value of their sports sponsorships, also counts Barclays, Uefa, ESPN and Sky amongst its clients.

"We have been working closely with Chipita and Euroleague across all areas of this new partnership for several months," said Sports Revolution chief executive Antony Marcou.

"We are delighted to win this significant rights activation project and also see a Greek business invest in a multimillion-Euro partnership and use a London-based agency to deliver it.

"Our expertise in engaging with fans across a variety of sports will allow us to set solid foundations on which Chipita can continue to expand its presence across Europe."

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