AmazonFresh opens up to new London postcodes

Billy Bambrough
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US online retailer Amazon has expanded its recently launched fresh food delivery service, Amazon Fresh, across London.

Its footprint has grown from 69 to 128 London postcodes less than a month after it began the service in London.

Amazon Fresh’s arrival sent shockwaves through the grocery industry.

Online supermarket Ocado’s shares fell to a three-year low on Amazon Fresh’s launch in May. However, shares rebounded after the grocer’s pre-tax profits rose 18 per cent to £8.5m in the six months to 15 May.

Read more: As Amazon Fresh launches in London, does it pose a real threat to UK supermarkets?

Ajay Kavan, vice president, Amazon Fresh said:

The initial response we have received from customers in the capital has been very positive with many calling out low prices, vast selection and fast delivery as their reasons to shop on Amazon Fresh.

We are honing and improving our offer based on customer feedback and will continue to do so as we open up the service to an even greater number of Londoners.

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