It's causing fevered debate in offices. Politicians are clashing over it. The cats of social media are up in arms about it.
Yep, LinkedIn's list of the UK's top 25 most sought-after employers is out - and the good news is that City institutions are faring pretty well.
The list, based on analysis of the site's 20m members, put John Lewis at the top, followed by Virgin Media and Harrods.
But City institutions including KPMG, PwC and Deloitte also got a shout-out, with just Deloitte appearing outside the top 20.
Meanwhile, Lloyds was the only bank to be included in the rankings.
Dan Dackombe, director of Linkedin's talent solutions in Europe, said companies were sought-after because they "engage their employees and develop an attractive employer brand".
According to the research, would-be employees are after a strong corporate culture, flexible working (a quarter said they'd rather have flexible hours than a higher salary) and, of course a decent pay packet.
In fact, 49 per cent said salary is an important when weighing up career opportunities. We're an old-fashioned lot, really...
The UK's 25 most sought-after employers
|5||PA Consulting Group|
|8||Jaguar Land Rover|
|22||Arcadia Group ltd|
|23||House of Fraser|
|24||Marks and Spencer|