The iOS 10 update which will be released later this year, introduces what Apple is calling "emojification".
If you type out a message, it will automatically suggest an emoji option, if there is one, instead in iMessage
Sometimes, it's the simple things that can keep users happy.
Messages update.. Sometimes it is just the simple things..— Ben Bajarin (@BenBajarin) June 13, 2016
Tap to replace emoji deserves a standing ovation. 👏👏👏— Ben Thompson (@benthompson) June 13, 2016
50 years of AI research culminates in automatic emojification— Benedict Evans (@BenedictEvans) June 13, 2016
Ironically small touches like enhanced messaging and emojis could have the biggest impact with iPhone owners… pic.twitter.com/bRUUXxUmp6— Ben Wood (@benwood) June 13, 2016
The update also brings other creative features such as stickers and doodled to the platform beyond simple text, putting it in greater competition with the likes of Snapchat, Facebook Messenger and Paypal.
The messaging platform will also be opened up to developers, meaning it can be integrated within third-party apps.
The iOS 10 update also gave much more freedom to integrate their apps with Apple's features, including Siri and Maps.
Messages, Siri, Maps all have developer APIs. Apple services are becoming platforms.— Horace Dediu (@asymco) June 13, 2016
In iMessage, Apple demonstrated messaging integrated with a food delivery app, letting a group order take place via a group message.
It also demonstrated integration with a payment app which would allow users to transfer cash to each other simply via a message.
“Hey Siri, pay my rent with Square Cash.” Coming in iOS 10!— Cash App (@CashApp) June 13, 2016
We built Square Cash right into iMessage for iOS 10! pic.twitter.com/1pUaWCdpVz— Cash App (@CashApp) June 13, 2016
Just swipe up to pick an amount and attach it to a message. One tap to deposit it! pic.twitter.com/ekXoBPDNwz— Cash App (@CashApp) June 13, 2016
|Apple's WWDC 2016: Everything you need to know|