UK advertisers have most faith in Paloma, who is enjoying the good life

 
William Turvill
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BRIT Awards 2015 - Show
Paloma Faith was the artist of choice for Calvin Klein, Dixons, Simply Be and Eastern Western last year (Source: Getty)

Paloma Faith sold out more than just concert venues last year.

New research has today named her as the most popular popstar among advertisers.

Faith was the artist of choice for four major brands – Calvin Klein, Dixons, Simply Be and Eastern Western – in 2015, according to research by Adbreakanthems and BPI.

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Her track Ready for the Good Life was also named as the most “synced” – an industry term for placement of music into adverts, trailers, video games, films and TV programmes – along with Motown’s Sunny.

The study monitored nearly 800 TV and online ads first aired in the UK last year.

It found that 41.2 per cent of the tracks were from British acts.

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Behind Faith, Jess Glynne, Ella Eyre, Charli XCX and Foxes were also some of the more popular acts.

The research also named the top three industries for making the most of music in adverts as motoring (with Ford, Honda and Volkswagen the most prolific users), food (Sainsbury’s, Waitrose and Tesco) and fashion (H&M, JD Williams and House of Fraser).

Apple was the top brand for music use, with 23 tracks synced to adverts, followed by Tesco (17) and McDonald’s (10).

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