Women could miss out on financial success as they shun the stock markets

 
Jake Cordell
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Women are less likely to dabble in the financial markets according to a new YouGov survey
Women are less likely to dabble in the financial markets according to a new YouGov survey (Source: Getty)

A new campaign to get more women involved in the stock markets has been launched today as it was claimed women were missing out on financial success because they are shunning riskier investments.

A survey by YouGov for the initiative launched by advice website Boring Money found a "whopping 85 per cent of British women are disengaged with the stock market".

Men were also almost twice as likely to pay into a stocks and shares ISA and outnumber women by seven-to-three on the top ten "DIY" investment platforms.

Read more: Confront women with the true horror of the old age poverty they face to tackle our pensions saving crisis.

Holly Mackay, Boring Money founder who has launched the "Ladies Losing Out" campaign said she wants to "address the astonishing gap which remains between men and women when it comes to savings, pensions and investments.

"Women typically live longer and yet save less. We tend to avoid what we perceive to be risky investments but in doing so, are consigning ourselves to a retirement of scrimping and struggling."

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