Individuals are now able to register for the UK's first public driverless vehicle trials which are due to take place later this year.
Successful applicants will be able to ride in a driverless car, and then asked about their views on the experience.
The trials will take place in the UK smart mobility living lab in Greenwich, led by the UK's transport research laboratory.
It's part of the GATEway (Greenwich Automated Transport Environment) project — an £8m research project to investigate the use, perception and acceptance of autonomous vehicles in the UK.
"Making driverless cars a reality is going to revolutionise our roads and travel, making journeys safer, faster and more environmentally-friendly," Sajid Javid, business secretary, said.
"Very few countries can match our engineering excellence in the automotive sector or our record on innovative research, and this announcement shows we are already becoming one of the world's leading centres for driverless cars technology."
People can also register for workshops which will place in June to help envision the future of driverless cars.
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Professor Nick Reed, director at TRL and technical lead on the project, added: "Testing these vehicles in a living environment, like the UK Smart Mobility Living Lab, takes the concept from fiction to reality."
The government unveiled a £20m fund earlier this year to help those developing the technology to create "enhanced communication between vehicles and roadside infrastructure or urban information systems".
Figures suggest that the driverless car market will be worth £900bn worldwide by 2025, however it faces legal headwinds such as determining responsibility in the event of a crash.