Halifax's latest advert has left some purrplexed.
The bank has been teased over its decision to make Top Cat the star of a mortgage advert.
In the clip, the gangster cat is approved a loan in a branch of Halifax.
But some on social media have questioned the wisdom of dealing with the feline.
Some judgmental tweeters have branded Top Cat as "dodgy", a "high risk borrower" and having "no source of income".
Intrigued by the use of Top Cat to promote Halifax mortgages. Top Cat lives in a bin. pic.twitter.com/UuKY5iEfll— Libby Plummer (@LibbyPlummer) April 27, 2016
From what I've seen Top Cat is likely to be a high risk borrower. I'm sceptical about any proof-of-income he could have shown the Halifax.— JPCampbellBiz (@JP_Biz) April 24, 2016
Halifax has defended the advert.
A spokesman said: "No other bank could run this campaign.
"It reflects our personality and is a real celebration of how our friendly and down to earth colleagues support everyone – showing Halifax as the uniquely human face of banking."
New Mortgage adverts from taxpayer- subsidised Halifax Bank feature Top Cat , the cartoon cat who lives in a BIN. Irony or incompetence?— David Webster (@dwebster_ceo) April 28, 2016
My prob w/the Halifax Top Cat ads isn't them serving fictional cats. It's they're lending to someone w/no source of income. Irresponsible.— Ben Borthwick (@The_B) April 27, 2016
If this mention of Top Cat left you feeling nostalgic...