Five years on from the infamous tweet where Ed Balls tweeted, simply, Ed Balls, the internet is no less interested in marking the day.
Here's how the nation is celebrating (and this may just be the perfect example of why Twitter has a hard time attracting new users).
Happy #EdBallsDay, everyone.— Channel 4 (@Channel4) April 28, 2016
It's hard to get excited about #EdBallsDay when the supermarkets have been gearing up for it since October— Tom (@agirlcalledTom) April 28, 2016
And the tweet that started it all...
Ed Balls— Ed Balls (@edballs) April 28, 2011
A late entry in the trying too hard category
Matt Hancock— Matt Hancock (@MattHancock) April 28, 2016