Media tycoon Arianna Huffington will join the board of directors of the ride-hailing app service Uber.
Travis Kalanick, Uber's chief executive, announced Huffington's appointment to Uber, which was launched in 2009, in an article on The Huffington Post.
"For those of us who know Arianna, it's clear she knows a thing or two about being an entrepreneur," Kalanick said.
"From the start of our friendship it was obvious that she believes deeply in our mission... [Her] ability to tell stories is invaluable for an engineer like me, whose natural tendency is to rely on data."
"[I]t’s Arianna’s emotional intelligence that I am most excited to learn from. She’s one of the few people who begins every conversation by asking how you are, not how your business is doing. I’m confident she will bring some ethos and pathos to our Uber logos," he added.
Huffington co-founded The Huffington Post in 2005 with former AOL executive Kenneth Lerer. The liberally-oriented website now hosts international editions in Canada, the UK, Spain and Germany, among others.