British drinks company Thomson & Scott has launched a new Skinny Prosecco - a low-calorie, low-sugar version of prosecco to cater to health-conscious drinkers.
It should come as no surprise that drink makers are capitalising on remaking prosecco, as for over a year the fizz has been outselling champagne in the UK.
Prosecco has even been launched on tap in the past - prompting outcry among Italian politicians, who claimed it was not only gauche but also illegal to be served "incorrectly".
The new organic prosecco joins Thomson & Scott's existing offering of Skinny Champagne and Skinny Champagne Grand Cru Rose. Made in Soligo in northern Italy, the new prosecco is, at the very least, authentic bubbly.
Skinny Prosecco contains around seven grams of sugar per litre and 67 calories per glass - significantly less than the 12 to 17 grams of sugar per litre that ordinary prosecco offers.
"I was raised sugar free by a health-conscious mother who taught me that sugar was the devil. It turns out - she was right," Amanda Thomson, chief executive of Thomson & Scott, said.
"When I grew up, I fell in love with Champagne and was compelled to create a Skinny Wines portfolio for those who want to drink something beautifully crafted but with the benefit of no/low added sugar."