Manolo Blahnik stepping into world of e-commerce with the help of boutique platform Farfetch

 
Francesca Washtell
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Manolo Blahnik - Presentation - Mercedes-Benz Fashion Week Fall 2014
Manoloblahnik.com launched yesterday (Source: Getty)

Iconic shoemaker Manolo Blahnik has launched its first e-commerce site utilising Farfetch's new white label service.

Farfetch, an e-commerce site for selected boutiques around the world, will use its Black and White service to power the brand's online sales. Its new division will offer monobrand e-commerce sites to luxury brands and Manolo Blahnik's was the first to go live when it launched yesterday.

Manoloblahnik.com offers the full range of the brand's footwear, books and handbags.

Farfetch was founded in 2008 by retail entrepreneur Jose Neves with the aim of bringing together "more than 300 of the world's best independent designer boutiques".

This time last year Farfetch was valued at $1bn after it raised $86m in a round of investment led by software company DST Global and now works with 400 premium retailers worldwide.

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