Britons are shunning traditional week-long holidays in favour of "cheaper" and "less stressful" mini-breaks, new research from Doodle shows.
The survey, conducted by One Poll, found 28 per cent of respondents had taken an average of five or more holidays last year. But, on average, Britons had only taken one holiday of seven days or more over the past 12 months.
Among the top reasons people said they were taking more mini-breaks, 45 per cent said they were cheaper, while 44 per cent said they enjoyed the ability to take several different types of holiday. This allowed vacationers to add variety to their trips abroad by mixing city breaks, beach holidays and specialist trips such as skiing.
More than 30 per cent also said mini breaks were stressful to organise, while one in five said it was easier to split their time between loved ones, as the flexibility of shorter trips meant being able to juggle time with family, friends and partners.
"Little and often appears to be the holiday mantra for 2015 and this looks to continue into 2016. Short breaks enable busy Brits to get away, whilst keeping organisational stress to a minimum and avoiding the dreaded diary clashes," Michael Brecht, chief executive of Doodle, said.