Research Tree, an aggregator of third party investment research for private investors, launches today.
The new online platform, established by former equity research analyst Rob Mundy, will help investors "make better informed investment decisions by having broad access to high quality research for the first time", the company said.
"Equity research, produced by the UK’s corporate broking houses and independents, has until now been the preserve of institutional investors," the firm added.
"Research Tree is levelling the playing field by offering its private investor clients access, in real time, to reports on the UK listed company universe, a growing global coverage, as well as macro and industry reports."
The reports will come from qualified and regulated analysts from 20 established research providers and are "designed to withstand the scrutiny of the UK’s leading asset managers".
“Research Tree is a first and will genuinely empower investors to make better informed decisions," Mundy said.
"We are keenly focused on narrowing the gap between the analysis that is available to institutional investors and the growing number of us who are taking control of our own investment portfolios.
“Research Tree’s platform not only creates opportunities for its users, but also for the listed companies, increasing engagement with the retail and high net worth investor."
He added: "We launch at a time when the UK Government is actively encouraging people to have greater autonomy over their investments and, with a strong list of brokers and other research providers already signed up, we look forward to offering our customers an exciting, new and valuable investment tool.”
Research Tree will operate on a monthly subscription basis, with customers having access to the full unrestricted platform, and enjoying ongoing and real-time access to the research they care about, "for the approximate equivalent cost of a mobile phone bill, or one trade per month (including stamp duty)".