London augmented reality startup Blippar closes $54m funding round led by Malaysian government

Emma Haslett
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The company creates augmented reality apps (Source: Getty)

London-based augmented reality startup Blippar has closed a $54m (£39m) series D funding round, led by Khazanah Nasional Berhad, the strategic investment fund of the Malaysian government

Blippar, which is best known for its work creating jazzy, interactive magazine covers for titles such as ShortList and the Radio Times, said it will use the cash to increase its engineering capabilities and presence in San Francisco.

The company currently has 60 engineers in San Francisco, with a total of 300 employees across 14 global offices. It added that it has 65 million users, and partnerships with firms including Nestle, Conde Nast, Time, Procer & Gamble and Coca-Cola.

"This latest funding round will allow us to continue to capture top engineering talent, further grow our leading global install base, create one-of-a-kind campaigns for our brand partners, and achieve our vision for an era in which everyone has access to unlimited knowledge of the world around them, regardless of language or education,” said Ambarish Mitra, the company's chief exeuctive.

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