As the great and the good of the world's car industry descended on Geneva today for its annual two-week knees up, petrolheads had their eyes on one thing: supercars.
What are the shiniest toys at this year's show? Scroll down for some of the headline-grabbers.
1. Bugatti Chiron, €2.4m
Bugatti said it had to limit its latest €2.4m offering to 420km/h for the road version - but reckons it can break speed records. "It is part of human nature to cross boundaries and set new records," said chief executive Wolfgang Duerheimer. Quite...
2. Lamborghini Centenario, €1.75m
With a top speed of 217mph, the €1.9m Centenario - launched in honour of Ferruccio Lamborhini's 100th birthday - is the most powerful Lamborghini ever built. But the company said only 20 coupe and 20 roadster versions will be produced - and with all 40 cars already sold, anyone wanting one may have to wait until a second hand version comes up.
3. Aston Martin DB11, £155,000
After the hype of the super-exclusive "James Bond" DB10, the British manufacturer's latest instalment comes with 5.2 litre, twin-turbocharged V12 engine. Aston says it's the first product launched under its "Second Century" plan: "DB11 is the bold new figurehead of the illustrious ‘DB’ bloodline and an authentic, dynamic sporting GT in the finest Aston Martin tradition."
4. McLaren 570GT: £154,000
With high-end trimmings, luxuries like vanity mirrors and a luggage space bigger than a Ford Fiesta, McLaren is aiming to expand its appeal with the 570GT. That doesn't mean it ditches the engineering: with a V8 twin turbo engine and 0-60mph in 3.4 seconds, this is McLaren at its best.
5. Techrules Trev
Techrules TREV supercar: China's first-ever supercar - which has a top speed of 220mph - is powered using a "turbine-charging electric vehicle" system, which extends its range. Although the vehicle is a hybrid, one of its iterations is powered with jet fuel. Boom.