EasyFood store re-opens in London after crowds of shoppers forced its closure two days after launch - but this time with bouncers

The discount chain, opened on 2 February by Stelios Haji-Ioannau, is considering a limit on how much shoppers can buy (Source: Getty)

​The first EasyFood store has re-opened in north west London after being swamped by customers - but this time there’s security.

The low-cost supermarket, which is selling every product for 25p throughout February, was forced to shut just two days after opening in Park Royal last week.

Eager bargain hunters had cleared the shelves of the store in a matter of hours, and was unable to restock fast enough.

Now the retailer says it is “trading business as usual”, although admittedly with long lines of customers queuing outside. Not only that, but security staff have been deployed to allow a maximum of 20 customers in at once.

Management is considering imposing a limit on the number of items each shopper can buy, which could be introduced this week.

The EasyFoodstore was launched on 2 February with fanfare from EasyJet founder Stelios Haji-Ioannau.

After the first month's introductory prices, the entrepreneur has promised an average price of 50p for all basic goods.

The new concept is being pitched as a challenge to the discount retailers Aldi and Lidl, which have been eating away at the market share of the big multiple grocers.

EasyFoodstore’s range stretches from spaghetti hoops and kidney beans to fairy cakes and ravioli.

“This is another way the 'Easy' brand can serve the less well-off,” Haji-Ioannau said.

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