Advertisers are known for splashing the cash but, when it comes to astronomical invoices for just a moment of fame, there's no event quite like the Super Bowl, which this year sees the Carolina Panthers take on the Denver Broncos. But what can marketers expect for their dosh if they've chosen to lay out a pretty penny for a spot during today's Super Bowl 50?
So, how much for how long?
According to Fortune, CBS – the network televising this year's Super Bowl – has asked for $5m (£3.5m) for just 30 seconds of screentime. The hike from the $4.5m charged on average the year before by NBC will surely not go unfelt by many firms! By comparison, the $3.5m levied on average back in 2012 seems remarkably modest.
Just what are the three most expensive Super Bowl adverts all time?
Chrysler boasts the most expensive Super Bowl ad in the history of the event – their 2011 ad for the Chrysler 200 cost a whopping $12.4m. The two minute advert features rapper Eminem driving the car around his hometown of Detroit, also the city where Chrysler was founded.
Bud Light, an AB InBev brand, spent $12m on its 2014 “Up for Whatever” ad. The 1.5 minute slot featured a raft of celebrities, including Terminator and Kindergarten Cop star Arnold Schwarzenegger, Friday Night Lights actress Minka Kelly and Don Cheadle, of Ocean’s Eleven fame.
The luxury car maker forked out $8m for a one minute advert starring Brit actors Tom Hiddlestone, Mark Strong and Sir Ben Kingsley - in a mini-movie called “British Villains Rendezvous”.
That's madness! Why do they do it?
If you're situated in the States, the Super Bowl is arguably the biggest sporting event of the year, so it's an unparalleled opportunity to get eyes on your brand. Typical viewership for the event in recent years has been in the 100 millions, with last year's game hitting the 114m mark.
I hear the entertainment is pretty good too...
The Super Bowl halftime show is always at least as exciting as the game itself, with notable past performers including Tom Petty, The Rolling Stones and, perhaps most infamous of all, Janet Jackson. This year's halftime performers include Coldplay and Bruno Mars, but probably the most talked about songstress is Beyonce, who surprised everybody over the weekend by releasing a new single, Formation.