One "lucky" singleton will have a giant photo of themselves splashed across the Piccadilly Circus billboards for half an hour on Valentine’s Day, courtesy of Groupon.
Passers-by who take a fancy to the brightly-lit Londoner will be able to tweet with the hashtag #GrouponLove for a chance of scoring a date.
The e-commerce firm will then lay on an evening’s entertainment for the selected couple, with dinner at a Michelin-star restaurant and tickets for a show.
The competition winner will have a photoshoot and draft a billboard message for their prospective lovers on the night.
Those interested in taking their Tinder-swiping to a much bigger scale still have good odds - only 200 people have signed up for the chance so far.
Groupon is pitching itself as the “ultimate wingman”.
“Make this a Valentine’s a day you will never forget and truly put yourself out there," the company said.