Leslie Berland has been named the new marketing boss of Twitter following an executive shake up.
She joins from American Express where she headed up global advertising, marketing and digital partnerships.
Chief executive Jack Dorsey announced the news, where else, but on Twitter.
Welcoming @leslieberland to Twitter! She will join as our CMO to help tell the stories of our iconic product!— jack (@jack) January 26, 2016
Berland had been identified as the frontrunner for the job by Re/Code which found that she had followed a number of Twitter's most prominent executives in recent days, and even Dorsey's mum. She has been at Amex since 2005 and before that worked at PR agencies.
Dorsey yesterday confirmed the departure of five senior executives at a time of ongoing troubles for Twitter.
Shares in the social network fell to an all-time low last week, dipping under $16 for the first time and raising the prospect of the company becoming a takeover target.News Corp was forced to deny rumours shortly after that it was interested in buying Twitter.
Twitter is poised to make further shuffles among its top ranks and will announce new board members, according to reports.